The Biggest and Most Influential Healthcare Exhibition In The Southern Hemisphere

March 11 - 12, 2026 ICC, Sydney

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Birgit Lao

Director General Estonian Health Board

Futures Agenda, March 12

9:00 AM Keynote Panel Discussion: Beyond the Clinic - Where Digital Transformation Meets Real-World Care

Join experts to explore how to redesign care delivery, combining new models of care with digital transformation, to move beyond episodic treatment and enable smarter, more proactive health support. What will it take to shift the system? How can digital tools drive both outcomes and sustainability? Where is this happening well in the industry today and how can the entire ecosystem connect to keep up?

Digital Impact, March 11

12:30 PM International Keynote: Your Genes, Your Health, Your Data: Pioneering Personalised E-Healthcare in Estonia

Innovative Approach: Estonia is leading the way in personalised medicine, emphasising tailored healthcare solutions that leverage genetic research to address individual characteristics and needs.

Robust Genetic Research: With a strong focus on genetic studies and biobanking, Estonia supports initiatives that enhance personalised treatment options.

Advanced Digital Health Infrastructure: The nationwide e-Health Record system integrates data from various healthcare providers, allowing seamless access to patient information and promoting efficient healthcare delivery.

Comprehensive e-Prescription and e-Ambulance Systems: Estonia's centralised e-Prescription system streamlines medication management, while the e-Ambulance service ensures rapid emergency response, both enhancing patient care and administrative efficiency.

Check out the incredible speaker line-up to see who will be joining Birgit.

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